Friday, June 8, 2018
Testing the Hypothesis 2
The issue of local farm fresh food is something that affects everyone, or should at least in my thought process. The 5 interviews I have recently conducted have taught me otherwise however. Throughout my interviews I have been able to see where the line is drawn in who actually cares about this problem and who doesn't. Often the people that I talk to care deeply about their health and maintaining a healthy lifestyle. They also agree that local fresh food is a big part in maintaining that healthy lifestyle but when it comes down to it there are a couple reasons why it can't be achieved.
The most prominent reason that I have found s simply convenience. People in today's world are always on the move, always busy. People don't have time to really stop and make a whole fresh healthy move in their packed days. They give reasons such as short lunch breaks or too many appointments etc. The entrepreneurs that I met with say that they simply have too many appointments in their days to stop for an hour or 45 min and make a healthy meal. To these, I give the simple solution of meal prep. No one has time everyday to make a full course meal among work and errands and such, but there are ways to avoid this. It is much easier to set aside a couple hours on a Sunday or Saturday in order to cook all the food that you need for the week and package it accordingly. You will save money for one and also have your food ready and easily eaten saving you time in the long run.
Apart from the time, the other biggest reason for not consuming fresh local foods is a lack of knowledge. People are simply unaware of the benefits of consuming local or worse, they just don't care. Consuming local foods is extremely important. Not only does it put you in contact with local people in the community but you are directly supporting the efforts of those living and working around you. I think it is very important to build a strong community sense in every place that you go, but these ideals don't hold true for everyone. People are also unaware of how to make healthy foods. They know you're supposed to eat whole foods and plants but it is never made clear to people what to do once you get those foods. A lot of the people I talked to know that vegetables like beets and squash and zucchini are very good for you and you should eat them, but have no idea where to start in cooking them. Here I think it is important to not only teach people what they should be eating, but also how to eat it. Recipes go a long way for people who don't know where to start or are hesitant in the kitchen. The good thing about most of these fresh foods is they don't take a lot of time or skill to prepare and most of the flavors come straight from the foods themselves.
Once again convenience takes precedence and people will opt for restaurant chains or fast food that are not really helping at all. My response to this is to at-least try to go to local restaurants, owned by people in the community that are using fresh ingredients and employing people that live in the community. Often these big corporations are outsourcing to massive farms and distribution centers and the only impacts they are giving in the community are the jobs for the people at them. Whereas these local restaurants are providing the same jobs, plus supporting local growers and workers while providing you with fresh local food, a win win win.
Pretty much everyone should fall inside the boundary of this need, but unfortunately they don't. The reason people fall outside of it is because they are not wiling to make the lifestyle changes necessary to consume this healthier food or they just don't want to. People that are addicted to fast food and unhealthy fats are not going to make this change, and it would take a tremendous amount of effort to get them to. The people this is focusing on is those who are already buying healthy and organic food, but want to switch to a local community source. Also those who want to be healthier but don't know where to start.
The outsiders simply do not care either about their community or making a healthy change in their lives. They are content with the ease and convenience of fast foods or restaurant chains that have the meal service very efficient and compact. They do not see it as worth their time to try and learn a new skill such as cooking or take an interest in the knowledge of their health. Unfortunately these are the people that would benefit most from the fresh local food and is a shame.
Inside the Boundary Outside the Boundary
People consuming healthy food People content with their current consumptions
Looking to become healthier Not looking to change daily diet
Looking to support local business, Convenience > Health
community, farmers
Need fresh local foods from Don't need fresh or local, just need fast and immediate
farms in your community services, doesn't matter if they are healthy or not
to support local business and
health
People care about their health, Fast food is too convenient, taking time to learn how to
they want to be healthier, cook is not worth their time, the opportunity cost of
they want to help their community switching to this healthier lifestyle is perceived to be
and support local too high and not worth it.
The most prominent reason that I have found s simply convenience. People in today's world are always on the move, always busy. People don't have time to really stop and make a whole fresh healthy move in their packed days. They give reasons such as short lunch breaks or too many appointments etc. The entrepreneurs that I met with say that they simply have too many appointments in their days to stop for an hour or 45 min and make a healthy meal. To these, I give the simple solution of meal prep. No one has time everyday to make a full course meal among work and errands and such, but there are ways to avoid this. It is much easier to set aside a couple hours on a Sunday or Saturday in order to cook all the food that you need for the week and package it accordingly. You will save money for one and also have your food ready and easily eaten saving you time in the long run.
Apart from the time, the other biggest reason for not consuming fresh local foods is a lack of knowledge. People are simply unaware of the benefits of consuming local or worse, they just don't care. Consuming local foods is extremely important. Not only does it put you in contact with local people in the community but you are directly supporting the efforts of those living and working around you. I think it is very important to build a strong community sense in every place that you go, but these ideals don't hold true for everyone. People are also unaware of how to make healthy foods. They know you're supposed to eat whole foods and plants but it is never made clear to people what to do once you get those foods. A lot of the people I talked to know that vegetables like beets and squash and zucchini are very good for you and you should eat them, but have no idea where to start in cooking them. Here I think it is important to not only teach people what they should be eating, but also how to eat it. Recipes go a long way for people who don't know where to start or are hesitant in the kitchen. The good thing about most of these fresh foods is they don't take a lot of time or skill to prepare and most of the flavors come straight from the foods themselves.
Once again convenience takes precedence and people will opt for restaurant chains or fast food that are not really helping at all. My response to this is to at-least try to go to local restaurants, owned by people in the community that are using fresh ingredients and employing people that live in the community. Often these big corporations are outsourcing to massive farms and distribution centers and the only impacts they are giving in the community are the jobs for the people at them. Whereas these local restaurants are providing the same jobs, plus supporting local growers and workers while providing you with fresh local food, a win win win.
Pretty much everyone should fall inside the boundary of this need, but unfortunately they don't. The reason people fall outside of it is because they are not wiling to make the lifestyle changes necessary to consume this healthier food or they just don't want to. People that are addicted to fast food and unhealthy fats are not going to make this change, and it would take a tremendous amount of effort to get them to. The people this is focusing on is those who are already buying healthy and organic food, but want to switch to a local community source. Also those who want to be healthier but don't know where to start.
The outsiders simply do not care either about their community or making a healthy change in their lives. They are content with the ease and convenience of fast foods or restaurant chains that have the meal service very efficient and compact. They do not see it as worth their time to try and learn a new skill such as cooking or take an interest in the knowledge of their health. Unfortunately these are the people that would benefit most from the fresh local food and is a shame.
Inside the Boundary Outside the Boundary
People consuming healthy food People content with their current consumptions
Looking to become healthier Not looking to change daily diet
Looking to support local business, Convenience > Health
community, farmers
Need fresh local foods from Don't need fresh or local, just need fast and immediate
farms in your community services, doesn't matter if they are healthy or not
to support local business and
health
People care about their health, Fast food is too convenient, taking time to learn how to
they want to be healthier, cook is not worth their time, the opportunity cost of
they want to help their community switching to this healthier lifestyle is perceived to be
and support local too high and not worth it.
Solving the Problem
A problem I identified earlier was the lack of fresh, natural food that is available for people. It is a vital source of vitamins and minerals and a staple in a healthy diet. Another very serious problem in urban areas is that of homelessness, Gainesville one such place. Housing prices are on the rise and an influx of high skilled college workers makes the job market very tough. These people need access to jobs as well as a sustaining diet. Having access to local fresh foods is extremely important and is a way to generate camaraderie in communities and give people without much else a sense of accomplishment.
One way to solve this is through the introduction of local farms that rely on volunteers. A lot of places that have homeless problems, not unlike Gainesville, have homeless people volunteer in maintenance of the farm and in return exchange them food. This not only provides the homeless with meals that are very healthy and sustaining, but also gives them work experience and skills that they can bring to other places. The food is locally grown and healthy which is then sold back to local restaurants or family grocery stores. The profits of the farm are distributed back among the workers so as to promote a sense of equity and worthiness in what they are doing.
Monday, June 4, 2018
Economic and Regulatory Opportunities
Economic Opportunities
Economic 1:
a) Microsoft is acquiring GitHub for $7.5B in stock announced today and expected to close on the deal by the end of the year per Yahoo Finance at https://finance.yahoo.com/news/official-microsoft-spend-whopping-7-131139569.html.
b) The main reason I believe this presents a huge opportunity is because Microsoft is a world leader in software and GitHub is a world leader in software development for engineers around the world. The acquisition price is higher than the previously expected one of $5B and represents Microsoft's interest in the services GitHub provides as well as their expected growth and revenue from this acquisition.
c) The prototypical customer in this case is anyone who uses Microsoft software on their computer including students, employees and whole corporations. Customers also include anyone in the financial services industry looking for places to park capital.
d) This opportunity is fairly easy to exploit, right now Microsoft stock is in the midst of adjusting to the information and Wall Street is getting it's valuations down for the company based off of this new information. The simple idea would be to invest capital into Microsoft in hopes it will go off based on future developments from this acquisition.
Why? I am very interested in financial markets and stock news, acquisitions and data but also how these relate to one another. The acquisition of a open source software development company by a leader in software products may seem counter intuitive as open source does not lead to revenue that Microsoft clearly relies on as a corporation. However, this is the acquisition of talent and ideas, problem solvers, that Microsoft now has on tap in order to inject themselves into global markets and people around the world. They have direct access to putting their software into the hands of people freely and having continuous updates on that material at no cost to them.
Economic 2:
a) Trumps actions are worsening economic relations with Europe and pushing them to seek energy more from the Russians and Putin according to https://www.bloomberg.com/news/articles/2018-06-04/as-trump-riles-europe-on-trade-putin-offers-more-natural-gas?utm_source=yahoo&utm_medium=bd&utm_campaign=headline&cmpId=yhoo.headline&yptr=yahoo
b) The new pipeline proposed and in progress by Putin and the Russians goes directly into Germany from Siberia and bypasses current stops in the Ukraine that provide crucial revenue for the region. this is also making the European area more dependent on Russia for it's energy needs. The dependency on energy solely from Russia and the deprived workforce of Ukraine presents two strong opportunities for business.
c) The typical consumer here is going to be workers in the Ukraine that are unemployed because of the deal and have knowledge and experience working in the energy sector. They would be perfect candidates for a new energy company based in their country that can compete with the Russians for the European marketplace consumers.
d) This opportunity is pretty difficult to exploit as it involves traveling across the world to the Ukraine and setting up an energy company that can compete with an entire country already established in the energy business.
Why? Energy is a passion of mine and moving towards renewable energy sources is something that I see as vital to the technological progression of the world. The fact that the energy Russia is providing here is natural gas means that it is not as clean as it could be and eventually will run out. Europe is also an area that is moving towards more renewable and sustainable sources of energy so the interest to pursue those sources is already there. Also, Europe would be pleased to move away from a dependency on Russia for energy when they are allies with the United States.
Regulatory Opportunities
Regulatory 1:
a) Proposal 67 to Florida's Constitution Revision Commission to phase out commercial greyhound racing by 2020 found at http://www.orlandosentinel.com/sports/george-diaz-en-fuego/os-sp-florida-dog-racing-george-diaz-0323-story.html.
b) Greyhound racing and betting is a huge industry in Florida, where 13 of the nations 18 tracks reside. There is major revenue for these tracks in the gambling that occurs and the phasing out will leave a gambling consumer base that does not have a similar area to go to and gamble, opening opportunities for other establishments to capture these revenues.
c) The prototypical customer here is going to be the avid gambler that goes to the track and spends tens to hundreds to thousands of dollars per week on greyhound racing.
d) This opportunity is relatively easy to exploit, given the federal ban on sports gambling being recently lifted so that new places can be built to capture these gamblers.
Why? I knew about this because I love animals, in particular dogs, and I am up to date on changes being made in laws in Florida. This is a relatively obscure piece of news but it is gaining some traction now as the greyhound racing is cruel and inhumane, killing hundreds of dogs and treating them very poorly. I wish to see the end of this industry and hopefully move people who do want to gamble into better areas that are not killing animals.
Regulatory 2:
a) The General Data Protection Regulation aims to give control to users of their personal data in the European Union but Google is disrupting that based on https://digiday.com/media/google-data-protection-regulation-gdpr-strafing-ad-sellers/.
b) Google is redirecting ad vendors to its site to buy demand because users have already given consent through using Google. This is crowding out it's competitors and making them lots of money. There is going to have to be a shift by someone in the marketplace to recover some users and revenue back from Google and being up to date on industry knowledge will put you in the best place to be able to capitalize on this information.
c) The customer here is ad companies looking for users who have given their consent to personal data being used to match with ads to generate revenue.
d) The opportunity is somewhat tricky to exploit as it requires extensive knowledge of who is in the ad sector currently and what they are working on to combat Google, one of the worlds largest and most powerful companies.
Why? Our lives rely heavily on the internet now and personal data is a huge concern after recent Facebook events so it is a hot topic. Most people right now are concerned with their own data and not necessarily monitoring companies' uses of other peoples data. People are also more locally focused like in the United States, rather than what is happening over seas in other countries, whereas I'm pretty globally minded.
Economic 1:
a) Microsoft is acquiring GitHub for $7.5B in stock announced today and expected to close on the deal by the end of the year per Yahoo Finance at https://finance.yahoo.com/news/official-microsoft-spend-whopping-7-131139569.html.
b) The main reason I believe this presents a huge opportunity is because Microsoft is a world leader in software and GitHub is a world leader in software development for engineers around the world. The acquisition price is higher than the previously expected one of $5B and represents Microsoft's interest in the services GitHub provides as well as their expected growth and revenue from this acquisition.
c) The prototypical customer in this case is anyone who uses Microsoft software on their computer including students, employees and whole corporations. Customers also include anyone in the financial services industry looking for places to park capital.
d) This opportunity is fairly easy to exploit, right now Microsoft stock is in the midst of adjusting to the information and Wall Street is getting it's valuations down for the company based off of this new information. The simple idea would be to invest capital into Microsoft in hopes it will go off based on future developments from this acquisition.
Why? I am very interested in financial markets and stock news, acquisitions and data but also how these relate to one another. The acquisition of a open source software development company by a leader in software products may seem counter intuitive as open source does not lead to revenue that Microsoft clearly relies on as a corporation. However, this is the acquisition of talent and ideas, problem solvers, that Microsoft now has on tap in order to inject themselves into global markets and people around the world. They have direct access to putting their software into the hands of people freely and having continuous updates on that material at no cost to them.
Economic 2:
a) Trumps actions are worsening economic relations with Europe and pushing them to seek energy more from the Russians and Putin according to https://www.bloomberg.com/news/articles/2018-06-04/as-trump-riles-europe-on-trade-putin-offers-more-natural-gas?utm_source=yahoo&utm_medium=bd&utm_campaign=headline&cmpId=yhoo.headline&yptr=yahoo
b) The new pipeline proposed and in progress by Putin and the Russians goes directly into Germany from Siberia and bypasses current stops in the Ukraine that provide crucial revenue for the region. this is also making the European area more dependent on Russia for it's energy needs. The dependency on energy solely from Russia and the deprived workforce of Ukraine presents two strong opportunities for business.
c) The typical consumer here is going to be workers in the Ukraine that are unemployed because of the deal and have knowledge and experience working in the energy sector. They would be perfect candidates for a new energy company based in their country that can compete with the Russians for the European marketplace consumers.
d) This opportunity is pretty difficult to exploit as it involves traveling across the world to the Ukraine and setting up an energy company that can compete with an entire country already established in the energy business.
Why? Energy is a passion of mine and moving towards renewable energy sources is something that I see as vital to the technological progression of the world. The fact that the energy Russia is providing here is natural gas means that it is not as clean as it could be and eventually will run out. Europe is also an area that is moving towards more renewable and sustainable sources of energy so the interest to pursue those sources is already there. Also, Europe would be pleased to move away from a dependency on Russia for energy when they are allies with the United States.
Regulatory Opportunities
Regulatory 1:
a) Proposal 67 to Florida's Constitution Revision Commission to phase out commercial greyhound racing by 2020 found at http://www.orlandosentinel.com/sports/george-diaz-en-fuego/os-sp-florida-dog-racing-george-diaz-0323-story.html.
b) Greyhound racing and betting is a huge industry in Florida, where 13 of the nations 18 tracks reside. There is major revenue for these tracks in the gambling that occurs and the phasing out will leave a gambling consumer base that does not have a similar area to go to and gamble, opening opportunities for other establishments to capture these revenues.
c) The prototypical customer here is going to be the avid gambler that goes to the track and spends tens to hundreds to thousands of dollars per week on greyhound racing.
d) This opportunity is relatively easy to exploit, given the federal ban on sports gambling being recently lifted so that new places can be built to capture these gamblers.
Why? I knew about this because I love animals, in particular dogs, and I am up to date on changes being made in laws in Florida. This is a relatively obscure piece of news but it is gaining some traction now as the greyhound racing is cruel and inhumane, killing hundreds of dogs and treating them very poorly. I wish to see the end of this industry and hopefully move people who do want to gamble into better areas that are not killing animals.
Regulatory 2:
a) The General Data Protection Regulation aims to give control to users of their personal data in the European Union but Google is disrupting that based on https://digiday.com/media/google-data-protection-regulation-gdpr-strafing-ad-sellers/.
b) Google is redirecting ad vendors to its site to buy demand because users have already given consent through using Google. This is crowding out it's competitors and making them lots of money. There is going to have to be a shift by someone in the marketplace to recover some users and revenue back from Google and being up to date on industry knowledge will put you in the best place to be able to capitalize on this information.
c) The customer here is ad companies looking for users who have given their consent to personal data being used to match with ads to generate revenue.
d) The opportunity is somewhat tricky to exploit as it requires extensive knowledge of who is in the ad sector currently and what they are working on to combat Google, one of the worlds largest and most powerful companies.
Why? Our lives rely heavily on the internet now and personal data is a huge concern after recent Facebook events so it is a hot topic. Most people right now are concerned with their own data and not necessarily monitoring companies' uses of other peoples data. People are also more locally focused like in the United States, rather than what is happening over seas in other countries, whereas I'm pretty globally minded.
Local Opportunities
These are a couple local stories in Gainesville that I could see business opportunities presenting themselves for.
1)
a. Elections chief asks for budget bump to boost security
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16BF5D1BC7605610?p=WORLDNEWS
c. The Alachua county supervisor of the elections office is requesting an increase in the budget for security regarding systems for elections, protecting election equipment and costs of the ballots.
d. The supervisor finds it necessary to divert more funds into the election process to cover the cost of a huge two page ballot that includes information regarding everyone that is running for offices and amendments that are being proposed in the ballot.
e. The problem affects the Supervisor of elections, along with all offices in Alachua county that depend on funds as well as the tax payers of Alachua county.
2)
a. Experts discuss opioid treatments
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C156E5CB651958?p=WORLDNEWS
c. A panel met a couple weeks ago in Gainesville with top physicians from the area to discuss what could be done to track, asses and treat the opioid epidemic that is occurring locally. It is hard to monitor as deaths are often listed as something unrelated and the black market is supplying extremely strong opioids to people who are addicted and not in a place to help themselves.
d. Addiction is not a choice, it is a very sad and deadly disease that is difficult to overcome on ones own. Strong intervention and help is necessary to overcome addiction and treatments are lacking in the Gainesville area.
e. This problem affects those who are already addicted to opioids, those who might become addicted through prescriptions as well as law enforcement and health professionals that deal with overdoses and the drug trade. Local people are affected by the drug trade in their area and persons who are addicted to these substances living around them.
3)
a. Doctor's foot tab for new women's center.
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C25905604784F0?p=WORLDNEWS
c. Comprehensive Women's Health, formerly North Florida's Women's Physicians, is relocating to a new building on 43rd street, currently under construction, that was funded by the practices own nine physicians.
d. Women's health has had a long and difficult history of being underfunded in the United States and the physicians in this case took on substantial risk in order to open this new office to serve their patients in the surrounding area.
e. This affects all that are seeking treatment currently and in the future from CWH and the physicians who risked capital on the investment for the new office space.
4)
a. Volusia morgue "potentially dangerous", departing doc says.
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C2048A0E71EBF8?p=WORLDNEWS
c. Dr. Zydowicz recently penned a letter to the chairman of the Florida Department of Law Enforcement Medical Examiners Commission in which she states problems facing the morgue making it a dangerous situation and her resignation as the Volusia County Medical Examiner.
d. The problem is that the morgues cooler is extremely over capacity and the facility is dangerously understaffed to handle the large influx of bodies, resulting in very long backlogs.
e. This situation affects the health of all those involved at the morgue and the families whose loved ones are currently at the morgue and in backlog.
5)
a. Cox announces faster internet in city.
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C44C48DB374518?p=WORLDNEWS
c. Cox recently announced that gigabit internet speeds will be available to users in residential homes across all of Gainesville.
d. Cox has a monopoly on the internet service in Gainesville and while they always promise high speed internet, they do not deliver and their customer service is atrocious at best. They will be able to charge exponential amounts for this service that is moving more towards a necessity than a luxury at this day in age.
e. This affects everyone in the Gainesville area from the people who will upgrade to the service, to the University using the service and customers who are not going to upgrade but still want the same level of customer service from the company.
1)
a. Elections chief asks for budget bump to boost security
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16BF5D1BC7605610?p=WORLDNEWS
c. The Alachua county supervisor of the elections office is requesting an increase in the budget for security regarding systems for elections, protecting election equipment and costs of the ballots.
d. The supervisor finds it necessary to divert more funds into the election process to cover the cost of a huge two page ballot that includes information regarding everyone that is running for offices and amendments that are being proposed in the ballot.
e. The problem affects the Supervisor of elections, along with all offices in Alachua county that depend on funds as well as the tax payers of Alachua county.
2)
a. Experts discuss opioid treatments
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C156E5CB651958?p=WORLDNEWS
c. A panel met a couple weeks ago in Gainesville with top physicians from the area to discuss what could be done to track, asses and treat the opioid epidemic that is occurring locally. It is hard to monitor as deaths are often listed as something unrelated and the black market is supplying extremely strong opioids to people who are addicted and not in a place to help themselves.
d. Addiction is not a choice, it is a very sad and deadly disease that is difficult to overcome on ones own. Strong intervention and help is necessary to overcome addiction and treatments are lacking in the Gainesville area.
e. This problem affects those who are already addicted to opioids, those who might become addicted through prescriptions as well as law enforcement and health professionals that deal with overdoses and the drug trade. Local people are affected by the drug trade in their area and persons who are addicted to these substances living around them.
3)
a. Doctor's foot tab for new women's center.
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C25905604784F0?p=WORLDNEWS
c. Comprehensive Women's Health, formerly North Florida's Women's Physicians, is relocating to a new building on 43rd street, currently under construction, that was funded by the practices own nine physicians.
d. Women's health has had a long and difficult history of being underfunded in the United States and the physicians in this case took on substantial risk in order to open this new office to serve their patients in the surrounding area.
e. This affects all that are seeking treatment currently and in the future from CWH and the physicians who risked capital on the investment for the new office space.
4)
a. Volusia morgue "potentially dangerous", departing doc says.
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C2048A0E71EBF8?p=WORLDNEWS
c. Dr. Zydowicz recently penned a letter to the chairman of the Florida Department of Law Enforcement Medical Examiners Commission in which she states problems facing the morgue making it a dangerous situation and her resignation as the Volusia County Medical Examiner.
d. The problem is that the morgues cooler is extremely over capacity and the facility is dangerously understaffed to handle the large influx of bodies, resulting in very long backlogs.
e. This situation affects the health of all those involved at the morgue and the families whose loved ones are currently at the morgue and in backlog.
5)
a. Cox announces faster internet in city.
b. http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C44C48DB374518?p=WORLDNEWS
c. Cox recently announced that gigabit internet speeds will be available to users in residential homes across all of Gainesville.
d. Cox has a monopoly on the internet service in Gainesville and while they always promise high speed internet, they do not deliver and their customer service is atrocious at best. They will be able to charge exponential amounts for this service that is moving more towards a necessity than a luxury at this day in age.
e. This affects everyone in the Gainesville area from the people who will upgrade to the service, to the University using the service and customers who are not going to upgrade but still want the same level of customer service from the company.
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